8 Best Real Estate CRM Software to Try This Year
The real estate landscape in 2025 looks nothing like it did a few years ago. Virtual showings, digital closings, and instant communication are now the norm. Buyers search for homes online and expect lightning-fast responses. Agents and brokers, on the other hand, handle dozens of leads, listings, and negotiations simultaneously.
In this fast-paced environment, relying on sticky notes, spreadsheets, or outdated software is inefficient and risky. This is where a modern Customer Relationship Management (CRM) system becomes your competitive edge.
A real estate CRM helps you in organizing contacts. It tracks client interactions and automates follow-ups. It integrates with marketing platforms and boosts your productivity. The right CRM helps buyers manage multiple listings and brokers lead a higher performing team. You can move faster, stay organized, and close more deals. Let us explore the top CRM tools reshaping real estate this year.
Top 8 Real Estate CRMs to Consider This Year
| CRM Name | Best For | Key Features | Ideal Users |
| REsimpli | Scaling Real Estate Business | Lead management, AI automations, Speed-to-lead, Drip campaigns, List stacking | Real Estate Investors |
| Follow Up Boss | Fast lead response | Smart lists, action plans, automated email & text follow-ups | Agents, Small Teams |
| kvCORE | Large brokerages | AI lead scoring, IDX website, task automation, pipeline management | Brokers, Multi-Agent Offices |
| LionDesk | Video & text communication | Video emails, texting, AI lead response, drip campaigns | Solo Agents, Boutique Teams |
| Propertybase | Enterprise-level brokerages | Salesforce-based, MLS integration, branded sites, deep customization | Franchise Firms, Large Brokerages |
| Realtor.com® Connections Plus | Buyer-focused lead support | Listing alerts, real-time chat, agent matchmaking | Buyers, Agent-Supported Searches |
| HubSpot CRM | Customization & flexibility | Custom pipelines, property tracking, email automation, third-party integrations | Tech-Savvy Buyers, Real Estate Teams |
| Zillow Premier Agent CRM | Zillow-integrated home search | Lead sync, mobile access, reminders, buyer communication tools | Zillow Buyers, Connected Agents |
The market is filled with CRM solutions, but not all are created equal. The ones listed below stand out for their smart features, user-friendly design, and proven results. These platforms serve both agents and buyers depending on your real estate goals.
1. REsimpli
Ideal for: Real estate investors and growing acquisition teams
REsimpli is built for investors who need a fast, all-in-one platform to manage leads, marketing, and operations without juggling multiple tools. It streamlines lead capture with AI-powered call answering and instant notifications, ensuring investors connect with motivated sellers quickly. Automated drip campaigns, skip tracing, and driving for dollars features help maintain consistent outreach while saving time. Designed to handle everything from lead generation to deal closing, REsimpli boosts conversion rates by automating follow-ups and simplifying investor workflows.
2. Follow Up Boss
Ideal for: Agents and small teams
Follow Up Boss is known for its speed. It allows agents to connect with leads the moment they inquire, which is key in today’s market where timing makes or breaks a deal. You can set up action plans and use smart lists to filter leads.
It can automate communication via text and email. It reduces lead response time and increases conversion rates by automating follow-ups while maintaining a personal touch.
3. kvCORE
Ideal for: Brokers, real estate offices, and multi-agent teams
kvCORE is a full-suite real estate platform that covers everything from lead generation to transaction management. With predictive AI, agents can focus on leads most likely to convert.
The built-in IDX website helps generate inbound leads, and the automation tools handle engagement. Its ability to manage lead pipelines, assign tasks, and track communication on a large scale makes it a powerful option for growing teams.
4. LionDesk
Ideal for: Solo agents and boutique teams
LionDesk stands out with its video email and text messaging capabilities. These features allow agents to personalize follow-ups and stand out in crowded inboxes.
It also offers AI-driven lead responses and drip campaigns to nurture prospects over time. It combines powerful communication tools in one platform and improves both open rates and engagement levels with leads.
5. Propertybase
Ideal for: Large real estate firms and franchise brokerages
Built on the Salesforce platform, Propertybase offers enterprise-level functionality with tools designed for real estate professionals—from MLS integration and branded websites to features that streamline property law compliance. Its robust reporting and automation capabilities further simplify complex transactions and legal documentation processes
It scales with you and provides powerful customization for firms handling hundreds of agents and thousands of transactions.
6. Realtor.com® Connections Plus
Ideal for: Buyers who prefer a guided, agent-supported experience
Realtor.com® Connections Plus is a popular online platform that connects buyers directly with real estate professionals. It helps them track properties and schedule showings.
This platform allows personalized listing alerts and real-time chat with agents. It is excellent for buyers who want a structured home search experience with immediate agent support and listing recommendations.
7. HubSpot CRM
Ideal for: Tech-savvy buyers and real estate teams
HubSpot CRM can be tailored to fit the real estate buying process. It offers custom pipelines and automated emails. It also allows property interest tracking. The platform integrates well with popular property portals and email tools.
Its flexibility is a major advantage. It allows both buyers and agents to map out every step in a streamlined way from first contact to closing.
8. Zillow Premier Agent CRM
Ideal for: Buyers working closely with Zillow-listed agents
Zillow Premier Agent CRM is designed to facilitate seamless communication between homebuyers and real estate agents. This CRM is built for agents working directly with Zillow. It syncs instantly with new leads. It sends reminders and offers simple tools for tracking activity.
Its mobile-friendly interface helps buyers stay organized. It also allows them to track listings and receive real-time updates. This makes it perfect for those who rely on Zillow for their home search journey.
Final Thoughts
In a business that moves fast, you need tools that move faster. A CRM is your assistant that follows up and reminds you. It organizes everything on your behalf.
If you want to spend less time chasing leads and more time closing deals, then investing in a real estate CRM is the smartest move you can make. Start with a free trial, test a few platforms, and choose the one that matches how you work.
If you are a buyer managing multiple showings or a broker running a high-volume operation, CRM software will help you stay responsive and focused in 2025.